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NEAR & Gaming: How Web3 is Disrupting Gaming
The world of gaming is undergoing a radical shift thanks to cryptocurrency and Web3 technologies. Traditional top-down, centralized Web2 models of gaming are being challenged left and right. Community-operated games, new economic structures like play-to-earn, and other developments benefiting both players and indie game developers alike are just the beginning.
Gamified galloping: Stables is setting a new standard for the next generation of sport
Horse racing is an ageing industry. Stables wants to completely reimagine the narrative, allowing fans to mint an NFT that’s linked to a real-life horse. David Harrington speaks to Founder Constantin Garreau about attracting new audiences, growing a community, and forging experiences that last for decades.
Unlocking Downstream Opportunities in Web3's Reputation Economy
As web3, blockchain and decentralization gain more mainstream acceptance, we're entering an enthralling era where trust and transparency are the new currency in the digital realm. Using on-chain data – potentially in combination with web2 data – we can now quantify and utilize reputation in more flexible ways than ever.
How Brands Are Using the Metaverse to Stay Relevant in the Digital Age
The metaverse is the future of the internet and the brands that don’t embrace it will be left behind. Providing experiences and opportunities that are more unique and exciting than those in the real world, it is unsurprising that major brands are getting involved.
NEAR 2022: A Year in Review
With 2023 around the corner, it’s a great time to reflect and take stock of all the exciting happenings and announcements that took place in 2022. NEAR Foundation congratulates every developer, community member, and partner that made 2022 a blast.
Inside the web3 fan groups transforming pro sports
Web3 presents an opportunity to reinvent how fans interact with their passions, not least in sport, where teams are finding new ways to bring fans into the action. David Harrington explores how teams from motorsports to sailing are finding new opportunities in web3.
Sports is not just a game any more, especially when it comes to web3.
Packing the Seats: How Live In-Flight Sports is Helping Airlines Make a Comeback
There’s nothing like the spirit of competition, thrill of a buzzer-beater, or passion of a game-winning goal. Live sports is an incredibly unique form of content, especially for airline passengers. Even the biggest Hollywood blockbuster on an IFE screen can’t replicate the unpredictability of watching a game unfold live.
3 Tips for Marketing in an Era of Uncertainty
Change is the only constant, as the adage goes, and this couldn’t be truer for marketers heading into 2023. Recession risk, inflation, and supply chain disruption loom over businesses of all shapes and sizes.
What Reputational Models Mean to the Future of Decentralized Science
When research in DeSci is conducted by Decentralized Autonomous Organizations (DAOs), it unlocks a new slew of possibilities for researchers.
NEARCON 2022: Highlights, Talks and Videos
Missed NEARCON 2022? We’ve got you covered with content from the four conference stages, as well as a dizzying host of awesome announcements.
The Future of Social Good and Crypto
Since their inception, blockchains and cryptocurrencies have been about much more than novel technologies and financial applications. Principles like building a more open, accessible, and equitable world have always featured prominently in the Web3 community.
Why Portable Reputation is the Next Superpower for DAOs and Web3
Web2 was a huge leap in allowing individuals to build, craft, and curate digital reputations on various platforms. But that era is nearing an end, and Web3 promises to put us in control of — and give us ownership over — our digital reputations.
Web2 vs. Web3 Communities
Each new wave of cultural and technological change brings with it a redefinition of community. As the world shifts from the centralized Web2 paradigm to the burgeoning world of Web3, communities are undergoing rapid redefinitions.
How to Complement Your Digital Marketing Efforts with Programmatic Direct Mail
The modern marketing landscape is changing rapidly, and marketers are questioning conventional wisdom more than ever. This is particularly true in the digital sphere, with increasing competition for eyeballs, changing consumer attitudes towards digital, and more screen time fatigue than ever.
Armored Kingdom, Brave, JavaScript: Highlights from NEAR @ Consensus
The NEAR community was busy connecting at the Consensus conference this weekend in Austin, Texas. From NEAR’s roadmap to raising crypto funds for Ukraine, here are the main takeaways from Consensus.